BYD Group, the global technological leader in electric vehicles and sustainable mobility solutions, announces the launch of a three-year strategic partnership with FC Internazionale Milano (Inter), becoming the club’s Global Automotive Partner.
This agreement, one of the most significant collaborations between the automotive and football worlds, brings together two global excellences united by a shared vision: transforming emotion into tangible reality by promoting talent, striving for leadership in their respective fields, pursuing excellence, and embracing an innovative, pioneering outlook on the future.
The partnership, with a strong global character, creates synergy between two rapidly expanding brands with a widespread presence in key markets. Inter, with over 533 million fans worldwide, ranks second among global football clubs for fanbase growth over the past five years. In China, where BYD is headquartered, the Nerazzurri are also one of the most beloved teams, with over 154 million fans. In South America—a key market for BYD Group—Inter can count on almost 90 million fans, thanks to the many South American champions who have shaped the club's history.
Likewise, BYD is increasingly establishing itself as a technological leader in New Energy Vehicles (NEVs), with over 4.2 million vehicles sold in 2024—a 41% increase compared to the previous year—and already over 2 million units sold in the first half of this year, showing double-digit growth over the same period last year.
Stella Li, Executive Vice President of BYD, stated: “BYD's name means Build Your Dreams, and I think this partnership is a dream for young people, for everybody with a passion for football. Inter Milan is well recognised for its energy, for never giving up, for always fighting for success and for its rapid growth into a global brand with a worldwide fanbase that extends beyond the San Siro stadium and Serie A. These are qualities that BYD shares as a fast-growing brand too - we're a global green technology company with the dream to fight climate change and cool the earth by one degree. We're working so hard to do this - we have 120,000 engineers working day and night, producing 45 patents every working day because they love their job and they want to win. This determination, this constant pushing for change and working so hard to make it happen, is something that is really shared between BYD and Inter."
“We are extremely pleased to announce this new partnership, which brings together two global groups united by a constant drive toward the future and the pursuit of excellence,” said Giorgio Ricci, Chief Revenue Officer of FC Internazionale Milano. “We are proud that the Group, with its brands BYD and DENZA, has chosen Inter as the first football club to partner with. It is a testament to the growing global appeal of our brand. This partnership opens up new opportunities for internationally-oriented activations and content capable of engaging fans and consumers around the world. Together, we aim to develop innovative projects that further strengthen the Group’s positioning as a benchmark in the global landscape of sustainable mobility.”
The agreement foresees a 360-degree collaboration in which the Group, through its brands BYD and DENZA, will work closely with Inter to maximize the value of the partnership, reinforce the positioning of both parties, and pursue shared goals for mutual growth.
Furthermore, BYD Group will provide around 70 vehicles to equip the top management, technical staff, and first-team players—an exclusive opportunity for the Nerazzurri to experience BYD’s cutting-edge technologies and maximum comfort, while also becoming key players in the green evolution led by BYD, thanks to its electric and super plug-in hybrid (DM-i) vehicles.
Initially, Inter will receive a special edition of the BYD SEALION 7, the brand’s technological flagship, which will be customized with features inspired by the Nerazzurri colors. This same vehicle will later be made available, in a limited edition, to Inter fans and enthusiasts, who will thus be able to travel immersed in the colors of their favorite team.
Dedicated purchase and rental programs for BYD vehicles are also being finalized for Inter fans around the world, with more information to be announced in the coming weeks. This is another way to offer the entire fan community a unique experience with BYD Group’s vehicle models, united by their passion for Inter.
With the upcoming launch of DENZA in Europe in the coming months, this partnership with Inter will also be a key asset in the Group’s strategy to introduce its premium brand across the continent.
This partnership with Inter perfectly aligns with BYD’s strategy to establish a presence in international football. The Group has already strengthened its role in the European football scene as an official sponsor of UEFA EURO 2024 and UEFA European Under-21 Championship 2025—further confirming its commitment to supporting football competitions at the highest level and reaching millions of fans worldwide.
About Inter
Founded in 1908, FC Internazionale Milano – commonly known as Inter – is one of the most prestigious and successful football clubs in the world.
Throughout its more than 100-year history, the Nerazzurri have built a tradition of excellence, winning a total of 37 domestic titles (20 Serie A championships, 9 Coppa Italia titles, and 8 Italian Super Cups) and 9 international trophies(3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups, and 1 FIFA Club World Cup).
Inter is one of only nine clubs globally – and the only Italian team – to have won the Treble in a single season (2009–10): the UEFA Champions League, Serie A, and Coppa Italia. The club is also the only Italian team to have played every season in the top tier of Italian football and the only one to have participated in all editions of Serie A since its inception.
Off the pitch, Inter is a global brand with over 530 million fans worldwide and has ranked as Europe’s second fastest-growing football club since 2020.
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1994 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From power acquisition and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 100 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.
About BYD Europe
BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations.
