Gqeberha, 16 November 2024 –BAIC SA proudly concluded its first Customer Appreciation Event with the theme of "Celebrating a Journey of Trust and Gratitude: From 8 to ∞" at its Gqeberha plant, hosting valued customers from across South Africa for a day of excitement, engagement, and gratitude. The theme of this event was evident as BAIC SA celebrates 8 years in South Africa. This exclusive event was a heartfelt celebration of the continued support and loyalty of BAIC customers, affirming BAIC SA’s commitment to putting customers at the heart of its mission.

Attendees were treated to an exclusive, behind-the-scenes tour of the BAIC production facilities, gaining insight into the state-of-the-art processes that drive BAIC SA’s dedication to excellence. Customers had the unique opportunity to witness the craftsmanship and innovative technologies that make BAIC vehicles synonymous with quality and reliability.

Beyond the plant tour, guests enjoyed a full day of engaging activities, and many walked away with exciting prizes, adding to the spirit of camaraderie and appreciation. The event fostered a warm and open environment where customers could connect directly with BAIC SA leadership and staff, share feedback, and experience firsthand the company’s gratitude.

“Our customers are the driving force behind everything we do, and this event was our way of saying thank you,” said CEO Yang Yixin.

Event Highlights:
  • Behind-the-Scenes Plant Tour – An immersive tour providing attendees with a rare look at BAIC’s cutting-edge production techniques.
  • Fun-Filled Activities & Prizes – A lineup of engaging activities and numerous prize giveaways added to the day’s excitement.
  • Direct Customer Engagement – An opportunity for BAIC SA to connect with customers, gather valuable insights, and strengthen customer relations.
The BAIC SA Customer Appreciation Event was an unforgettable experience that brought customers closer to the brand and reinforced BAIC SA’s pledge to continually value and prioritize those who drive its success. BAIC SA thanks every participant for making this event a resounding success.

“We are immensely grateful to everyone who made the journey to be with us, and we look forward to building on these relationships as we continue to bring innovation and excellence to South African roads” said Brand and PR Manager, Ameena Sheik Hassan.