- Ford-commissioned research investigates the road use and listening habits of more than 2,000 people
- Among the 56 percent of people who report having been involved in a near miss or an accident, 27 percent were wearing headphones at the time
- Ford has now made the Share The Road: Safe and Sound app experience available to everybody
However, wearing headphones while on the road – as a driver, cyclist, e-scooter rider or pedestrian – can also be dangerous; in some countries it is even illegal.
Now, a new sound experiment commissioned by Ford shows that people listening to music on headphones are, on average, more than four seconds slower to identify potential road hazards than when not listening to music.
“Sound plays a vital role in our ability to understand our environment – we very often hear important events happening around us before we see them. While headphones can be beneficial to us in many circumstances, on the road they can block out important sound cues, meaning we might not be able to perceive nearby vehicles or road users, potentially putting them – and us – in danger,” explains Dr Maria Chait, Professor of auditory cognitive neuroscience, University College London.
The study employed a specially developed ‘8D’ spatial sound experience that placed more than 2,000 participants from across Europe into an immersive virtual street and measured their reaction times in potentially hazardous situations. After undertaking the experience, most participants said they would not wear headphones on the move again.
Part of Ford's 'Share The Road' campaign to foster greater harmony and understanding between road users, the study was designed to highlight the role that hearing plays in our ability to identify and respond to road safety hazards.
The Ford-commissioned research investigated the road use and listening habits of more than 2,000 people from France, Germany, Italy, Spain and the U.K., asking about their attitudes to risk while driving, cycling, walking or riding a scooter.
Most of those who took part said they listen to headphones while on the move; among the 56 percent of people who report having been involved in a near-miss or an accident, 27 percent were wearing headphones at the time.
Participants were then invited to run a specially developed app – Share The Road: Safe And Sound – on their smartphones to measure the impact that wearing headphones had on their ability to react to audio cues.
The app employs ‘8D’ spatial audio technology to help immerse participants in a virtual reality street. The directional sound is achieved through a complex process of panning and equalisation, enabling the app to create highly realistic sound cues – an emergency services vehicle approaching from behind, for example.
Participants’ reaction times to these hazards was measured across three different scenarios, both with music playing through the wearer’s headphones and without. On average, participants were 4.2 seconds slower to identify and respond to a hazard on the road when music was playing.
By posing questions both before and after participants undertook the 8D sound experience, researchers were able to identify how effective the app was in changing road safety awareness and attitudes.
Before the experience, 44 percent of people said they would not wear headphones while on the move; afterwards, 58 percent made a commitment never to wear them again. Meanwhile, 64 percent fewer said they would listen to headphones regularly while on the road.
Ford has now made the Share The Road: Safe and Sound app experience available to everybody to see how important audio cues can be when sharing the road with others – from a smartphone visit https://fordsharetheroad8d.com/
Previously, the ‘Share The Road’ team developed WheelSwap, an award-winning virtual reality experience that encourages empathy between drivers and cyclists by highlighting the potentially fatal consequences of inconsiderate riding or driving. Last year, Ford revealed a prototype ‘Emoji Jacket’ to show how smart design and graphics could significantly improve communication and reduce tensions between road users.
“With this research we are highlighting an important road safety issue that often goes under the radar. Accessible to anybody with a smartphone, we hope that our Share The Road: Safe and Sound experience will raise awareness of the reality of wearing headphones while on the move,” concludes Emmanuel Lubrani, ‘Share The Road’, Ford of Europe.