GoNow Auto SA is currently the latest South African company to import and distribute vehicles from China. Launching its first series of light commercial vehicles after four years of local testing and development, GoNow Auto SA has appointed 44 dealers with showroom and service facilities spread across Southern Africa, including Mauritius.
GoNow Auto is a new 100% empowered subsidiary of holding company Boston Super Group, based on the East Rand. Boston Group was established in 1981 as a private company, and has a combined annual turnover of R300-million, with sales of more than 1 500 units a year. Headed up by Chris Asmal, the Boston Group has been importing an array of products from countries abroad – including China – for a number of years.
GoNow Auto SA is managed by Adri Roe, who was responsible for bringing Daewoo to South Africa. She was also the Marketing and Sales GM for Chevrolet South Africa. She says the company eventually focussed on a handful of manufacturers with “better quality vehicles more suitable for our market.