Tata Xenon arrives in South Africa
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Tata Xenon arrives in South Africa

Date: 20 Nov 2007 Author Type: Press Release
Author: TATA
Source: TATA
Tata has introduced its first lifestyle bakkie to the South African market which will not be replacing the existing Telcoline “workhorse” bakkies, but aims to capture the discerning buyer who is looking for driving comforts and luxuries combined with the practicality of a bakkie.  
New and refreshing is the stylish Xenon with its sleek outer contours combined with a fun, rugged adventurous look. The plush and comfortable interior gives this bakkie the drive-ability that will appeal to both male and female drivers as a reliable work and family transporter.  
The Xenon rivals its competitors with an impressive list of features without compromising the renowned “value for money” philosophy we have come to know and trust from Tata.
Under the bonnet lies a powerful 3 litre common rail direct injection, diesel engine that pumps out an impressive 85kWatts of power @ 3 000 r/min and 300Nm of torque @ 1 600 r/min. A Geometric Intercooler Turbo Charger extends the torque lower down in the rev range for greater driver response.
The Xenon offers ease of driving with power steering and an adjustable tilt steering column as well as all the standard comfort features such as air conditioning, radio/CD/MP3 sound system, front and rear power windows and loads of storage space in the centre console as well as rear folding seats for additional cab loading.   
When considering a family transporter, safety is always an important factor. Standard safety features on the Xenon include a brake load sensing proportioning valve and central locking. A full “safety cell” made up of front crumple zones, a collapsible steering column, a re-enforced roll-over bar, inertia reel locking on all the seatbelts and side intrusion beams protects all passengers in the event of a collision.
For adventurous off-road driving, the Xenon confidently conquers any terrain with its 4-wheel drive option that also offers a “Shift on the Fly” feature which allows the driver to change into either a 4x2 or a four wheel drive High Range without having to come to a complete stop. Low Range is also standard with a final drive ratio of 34:2, making it incredibly capable off-road.
The Xenon’s 16 inch wheel, underbody and skid plate (that extends the full distance of the gearbox) enables it to handle rough driving conditions. The rear differential incorporates a limited slip-diff which facilitates ease of road driving, especially during wet conditions. However, whilst off-roading, this LSD can still provide substantial assistance through obstacles. And for the adventurous 4x4 drivers, the re-enforced suspension overcomes the most challenging obstacles with little momentum.
The Xenon enters the market at R169 995,00 for the 4x2 double-cab and R194 995,00 for the 4x4 double-cab. Included in the price is a 3 year/100 000km manufacturer’s warranty, a 3 year / 60 000km service plan and roadside assistance.
Optional accessories that can be fitted include a nudge bar with provision for spot lights, side steps, roll bar, rear step with a tow bar and a tonneau cover.
Due to the popularity of the Xenon overseas, there will only be 100 bakkies available this year in South Africa. To be among the first to drive a Tata Xenon, get to a dealership in time for their arrival at the end of this week. A second and final shipment for 2007 will be arriving at the end of November.
TATA Xenon - “The Bakkie Other Bakkies Want To Be”
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