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McCarthy opens new pre-owned outlet in Durban

Date: 07 Sep 2004 Author Type: Registered Journalist
Author: Andrew Walker
Source:
McCarthy Motor Holdings has announced the opening of a new Pre-Owned dealership in Morningside, Durban in September.

This state-of-the-art showroom covers 1400 m² and can showcase up to 60 units at any given time. What makes this specific dealership so unique is the fact that the McCarthys McAuto Morningside branch is situated above the showroom on the first floor, making the reconditioning of used units very efficient and convenient.

This announcement follows shortly after McCarthy Pre-Owned celebrated its first full year of operation by recording 1799 vehicle sales. The eight outlet strong network achieved a turnover of R235m since opening its doors in June 2003.

“The expansion of the McCarthy Pre-Owned network is directly in line with our strategy to entrench ourselves as South Africa’s number one used vehicle retailer,” said Brand Pretorius, chairman of McCarthy Motor Holdings. “Not only has McCarthy Pre-Owned expanded our geographic footprint in South Africa, but it has also assisted us to increase our share of the national used vehicle dealer market to almost 11%.”

McCarthy Pre-Owned is set apart from its competitors by being able to offer a unique brand with value-added features, which gives customers a truly multi-franchise selection of value for money pre-owned vehicles, accompanied by peace of mind motoring.

All the outlets are well situated; stock quality used vehicles and offers a range of peace of mind benefits. This includes a comprehensive 20-point vehicle check; guaranteed title and odometer reading; a seven-day exchange plan and a thirty-day warranty, as well as an optional two-year extended warranty. Also included are a one-year membership to Club McCarthy, 24-hour national roadside assistance and the backing of South Africa’s leading used vehicle retailer, McCarthy Motor Holdings. Customer satisfaction is monitored on an ongoing basis through scientific market research.

“The Morningside facility is truly outstanding – no doubt this will become the flagship operation in KwaZulu-Natal for our McCarthy Pre-Owned franchise,” said Pretorius. “The dealership is expected to move approximately 40 to 45 units per month.”

“It is clear from the success that we have achieved with McCarthy Pre-Owned over the past year that prospective customers trust the McCarthy brand. Through McCarthy Pre-Owned we are able to address all the concerns customers might have before buying a used vehicle,” said Pretorius. “With a proud history of more than 50 years of leadership in the South African motor industry, McCarthy embodies convenient peace of mind motoring.”

The aim is to have 15 Pre-Owned dealers fully operational by the end of 2005 and three more dealerships are planned for Johannesburg, Cape Town and Pietermaritzburg during the remainder of 2004.
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